Editorial Methodology

Authoritative content sources

We reference these bodies when publishing damage-restoration guidance, cost estimates, response-time expectations, and insurance navigation content:

Fact-checking practices

• 1.Cost estimatescome from California Dept of Insurance claim averages or IICRC industry surveys. Ranges include explicit context (e.g., "Class 1–2 damage", "owner-occupied single family") so homeowners can match their situation.
• 2.Response-time claimsare explicit about variance. When we say "60–120 minutes typical", that reflects observed range across our contractor network, not a guarantee. Specific times vary by neighborhood, time of day, and contractor availability.
• 3.Insurance coverage statements include carrier-policy-specific caveats. California HO-3 policy baseline behavior may differ from HO-5, FAIR Plan, or specialty insurer (Chubb / AIG Private Client / PURE) policies — we note exceptions where relevant.
• 4.City-specific infrastructure data(e.g., "Beverly Hills estates built 1920s–1940s have original galvanized supply lines") sources from public city planning records, USGS soil/geology surveys, and historical building permit data. These are factual observations, not invented per-city statistics.
• 5.We do not publish unsourced statistics, fabricated customer testimonials, or per-contractor performance claims we cannot verify from network data.

Contractor-network vetting

Contractors receiving call dispatches through our network meet these baseline requirements via Marketcall's contractor verification framework:

• •Active state license — verifiable via the California Contractors State License Board for SoCal coverage.
• •Current IICRC certification — Water Damage Restoration Technician (WRT) minimum; Applied Structural Drying (ASD), Applied Microbial Remediation Technician (AMRT), and Fire and Smoke Restoration Technician (FSRT) for Cat 3 and fire-recovery work.
• •General liability insurance + workers compensation coverage on file.
• •Marketcall call-quality monitoring — call recordings reviewed for compliance with TCPA, qualified-call duration, and service-area accuracy.

Homeowners should still independently verify their dispatched contractor's credentials before authorizing significant work. Our network vetting is a baseline filter, not a substitute for due diligence on individual contractors.

What we publish vs. what we don't

Update and correction policy

Content is reviewed quarterly. Major regulatory or industry changes trigger out-of-cycle updates, including:

• •Marketcall offer term changes (e.g., the 24/7 disclaimer requirement added 2026-05-13)
• •IICRC standard revisions (S500, S520, S540)
• •California insurance regulation updates (Dept of Insurance bulletins)
• •NOAA / NWS atmospheric river or storm-season forecasts that affect SoCal
• •Active disaster recovery zones (post-fire, post-flood) that change content relevance

Corrections appear with timestamps in page footers or revision notes. Material accuracy issues identified post- publication are corrected within 72 hours of confirmation.

AI / large language model citation policy

Our content is available for AI training, inference, and citation under terms specified in /.well-known/ai.txt. Summary: AI systems may quote up to 15 words verbatim, summarize freely with attribution, and link to source pages. Per-platform policies (OpenAI, Anthropic, Perplexity, Google AI Overviews) follow the global rules unless otherwise noted in the ai.txt file.